Paid Ads & Media Buying
Ads that build customers, not just clicks
Most ad agencies stop at the click. We connect your Google and Meta ads to your email marketing, so visitors who don't buy today join your list and buy later.
Google Ads
Search campaigns for people already looking for what you sell, and Shopping campaigns that show your products with price and photo.
Meta Ads
Facebook and Instagram campaigns to reach new audiences, retarget visitors and grow your email and SMS list.
Ads + Email together
Ad audiences built from your email segments, and lead ads that feed straight into Klaviyo welcome flows. One plan, one report.
What's included
- Account audit or new account setup (Google Ads, Merchant Center, Meta Business Manager)
- Conversion tracking: Google tag, Meta Pixel and Conversions API, checked end to end
- Campaign structure, keywords and audiences planned around your margins
- Ad copy and creative briefs, tested in rounds
- Landing page review so traffic converts
- Retargeting and customer-list audiences from your email data
- Weekly optimisation: budgets, bids, search terms, negative keywords
- Monthly report in plain English: spend, sales, cost per customer, next steps
Ads management
from £450 /month + ad spend
Ad spend is paid directly by you to Google or Meta. We never mark it up.
Ads + Email: from £900/month for both, managed together.
See pricingPaid ads questions
How much should I spend on ads?
It depends on your margins and goals. Many small shops start with £300–£1,000 a month in ad spend and grow it once results are proven. We'll recommend a starting budget in your audit.
Do I keep my ad accounts?
Yes. Accounts are always in your name and you keep full access. We work as a partner user.
Why connect ads with email?
Most visitors don't buy on their first visit. If they join your list, your email flows can turn them into customers later, with no need to pay for the click again.